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PrintPack India 2025: The Rise of Digital Printing in India
Bridging Innovation and Opportunity in the Indian Printing Industry
PrintPack India 2025, held at the India Expo Centre in Greater Noida, once again proved to be the premier event for the Indian printing industry, bringing together manufacturers, suppliers, and industry professionals from across the globe. As I walked through the massive exhibition halls, it was clear that one technology was stealing the show—Digital Printing.
From HP, Konica Minolta, and Ricoh to Canon, Xerox, and EFI, digital printing was the central theme across numerous stalls, highlighting its growing role in the Indian print market. With increasing demand for short-run printing, personalization, and quicker turnaround times, digital printing is no longer just an alternative—it is fast becoming the preferred production method for many businesses.
Why Digital Printing is Gaining Traction in India
1️⃣ Shift in Consumer Demand
The Indian printing market has traditionally been dominated by offset and flexo printing, largely due to high-volume requirements and cost-effectiveness for bulk jobs. However, changing consumer behavior—driven by e-commerce, personalization trends, and just-in-time production—has fueled a massive shift towards digital printing.
At PrintPack 2025, this was evident in the rise of print-on-demand (POD) solutions. HP Indigo showcased its latest digital presses, demonstrating how brands can achieve offset-like quality with digital flexibility. Similarly, Konica Minolta highlighted their AccurioPress series, emphasizing how Indian businesses can scale without the need for large inventories.
2️⃣ Print-on-Demand: The Future of Commercial Printing
With the rise of e-commerce, personalized gifting, and variable data printing, the print-on-demand (POD) business model is flourishing in India. Companies are increasingly leveraging digital workflows to eliminate the need for high-volume printing, instead producing what’s needed, when it’s needed.
Key Takeaways from PrintPack 2025 on POD:
✔ E-commerce Integration: Many print businesses are now integrating WooCommerce, Shopify, and other online platforms with their digital printing setups.
✔ Variable Data Printing (VDP): Brands showcased solutions where each printed piece could be customized—be it personalized wedding cards, marketing materials, or even books.
✔ Shorter Run Lengths = Higher Margins: Digital printing allows cost-effective short runs, reducing storage costs and waste.
3️⃣ Digital Packaging: A Game Changer
One of the biggest highlights at PrintPack 2025 was the rise of digital packaging solutions. Brands like HP Indigo, Xeikon, and EFI demonstrated how digital printing is transforming labels, flexible packaging, and folding cartons.
Why This Matters:
✔ Small batch production for niche brands—More companies are using digital packaging to create limited-edition and customized packaging.
✔ Faster turnaround times—Digital eliminates the need for traditional plate-making, reducing lead times significantly.
✔ Sustainability Focus—Brands showcased water-based and eco-friendly inks, reducing the carbon footprint of printing.
Challenges Hindering Digital Printing Growth in India
Despite its numerous benefits, digital printing in India still faces a few roadblocks:
🚧 Higher Cost Per Print: While digital printing excels at short runs, its per-unit cost remains higher than traditional offset for large-volume jobs.
🚧 Lack of Skilled Workforce: Many print businesses still lack trained operators to manage advanced digital workflows.
🚧 Color Consistency Concerns: Maintaining color consistency across different digital presses remains a challenge, though solutions like G7 calibration and ICC profiling are helping bridge this gap.
What’s Next for Digital Printing in India?
With PrintPack 2025 showcasing some of the most advanced digital presses, it’s clear that the Indian print industry is gearing up for a digital revolution.
📌 Investments in automation and AI-driven workflows are expected to grow, making digital printing more cost-effective.
📌 Hybrid printing models (Offset + Digital) will become more common, helping businesses balance volume and flexibility.
📌 On-demand packaging and book printing will see further growth, catering to India’s rising e-commerce and self-publishing market.
As someone who has worked extensively in color management, prepress automation, and digital printing workflows, my visit to PrintPack 2025 reinforced that India is on the cusp of a major transformation. Businesses that embrace digital printing now will have a huge competitive advantage in the coming years.
Final Thoughts
PrintPack 2025 was a testament to how the Indian printing industry is evolving. Digital is no longer just an add-on; it is becoming the core of modern print businesses. The future is all about efficiency, personalization, and adaptability—and digital printing is at the heart of it.
🚀 The question is—are you ready to go digital?