To provide the best experiences, we use technologies like cookies to store and/or access device information. Consenting to these technologies will allow us to process data such as browsing behavior or unique IDs on this site. Not consenting or withdrawing consent, may adversely affect certain features and functions.
The technical storage or access is strictly necessary for the legitimate purpose of enabling the use of a specific service explicitly requested by the subscriber or user, or for the sole purpose of carrying out the transmission of a communication over an electronic communications network.
The technical storage or access is necessary for the legitimate purpose of storing preferences that are not requested by the subscriber or user.
The technical storage or access that is used exclusively for statistical purposes.
The technical storage or access that is used exclusively for anonymous statistical purposes. Without a subpoena, voluntary compliance on the part of your Internet Service Provider, or additional records from a third party, information stored or retrieved for this purpose alone cannot usually be used to identify you.
The technical storage or access is required to create user profiles to send advertising, or to track the user on a website or across several websites for similar marketing purposes.
Paper Weight
When you hold a printed brochure or business card in your hands, you might not immediately think about the weight of the paper it’s printed on. However, the paperweight plays a huge role in how your final product feels and performs. Whether you’re designing a sleek business card or a glossy magazine, paperweight is one of the unsung heroes that can elevate the look and feel of your print materials.
In the printing world, paper weight refers to how thick and sturdy the paper is, usually measured in grams per square meter (GSM) or pounds (lb). A higher GSM or weight means the paper is thicker and more substantial. For example, business cards typically range from 250-350 GSM, offering a solid, professional feel, while a flyer might be around 130-170 GSM, which gives it a lighter, more flexible quality.
Why does paperweight matter? Well, it impacts more than just how the product feels. Heavier paper can convey a sense of luxury and professionalism. It gives your materials a durable, high-quality vibe that can help make a lasting impression on your clients. On the flip side, lighter paper might be a great option for something like brochures or posters that need to be easily distributed and handled.
Another key consideration is how the paper interacts with ink. Thicker paper absorbs ink differently, which can affect the final print color and sharpness. A thicker stock may hold vibrant colors more effectively, while lighter paper might result in colors that appear a bit more muted.
When choosing paper for your print project, think about the feel and durability you want. For high-end products like invitations or business cards, opt for thicker, heavier paper to add that extra touch of luxury. For something more temporary like flyers or posters, a lighter paper might do the trick while still offering quality.